C R E A T I V E P R O D U C E R
A R T D I R E C T O R
V I S U A L S T O R Y T E L L I N G
C R E A T I V E S T R A T E G Y
 

Shaping how place is experienced through photographic storytelling.

I’m a Photo Producer and Creative strategist working across travel, lifestyle, and place-led brands. I lead photography end-to-end – from initial briefing and planning through to production, selection, and delivery – balancing editorial sensibility with clear, reliable production processes.

My work centres on architecture, atmosphere, design, and context, shaping visual content that supports brand storytelling and remains coherent as work scales across locations.haping how place is experienced through photographic storytelling

Berlin-based · Working across Europe · Multi-location production

H O W
I
W O R K

I own the full lifecycle of photography projects, working closely with photographers, stylists, retouchers, and internal teams to ensure quality, clarity, and smooth execution across every stage.

My approach combines editorial intuition with strategic clarity, building visual systems that allow individual places to retain their character while contributing to a recognisable, consistent brand experience.

A key part of my work is building trust with local creatives, creating the conditions for collaboration that allow teams to do their best work. I pay close attention to the details that make a space feel genuinely alive, while ensuring those moments sit within a clear visual language that can scale across locations.

I bring with me a trusted international network of creatives, grounded in long-term collaboration and shared ways of working.

C A S E
S T U D I E S

Clear workflows and shared guidelines create a reliable production rhythm, supporting consistency, clarity, and smooth delivery across locations.

S I E M E N S
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F R E U N D E
V O N
F R E U N D E N

For both Siemens and Freunde von Freunden, I developed photography guidelines and visual language that maintained a consistent, high-quality look across campaigns while allowing the same story to speak differently for different audiences.

Siemens was captured in cooler, clean tones reflecting the brand’s colour identity, while FvF was edited in warm, natural light to convey an approachable lifestyle feel, each rooted in detailed photo guides that ensured any photographer, anywhere, could deliver recognisably on-brand imagery across every platform and touchpoint.

D R. H A U S H K A

For Dr. Hauschka’s ‘Let Nature In’ initiative, I led global campaigns across Berlin, Munich, London, and Barcelona – defining the photography, film, and editorial visual language across digital and physical touchpoints.

The challenge was balancing authentic, narrative-driven storytelling with the consistency a global brand requires across markets, teams, and platforms. Working cross-functionally with marketing, editorial, and production teams, I developed visual guidelines and toolkits that ensured scalable, repeatable, high-quality output, while leaving room for the kind of creative depth that makes imagery genuinely resonate. The campaign included media partnerships with Nowness, managed from concept through to final delivery.

2 5 H O U R S
H O T E L S

For 25 Hours Hotels, a brand defined by character and curiosity, I led the creation of Companion, a bilingual print magazine capturing the spirit of each hotel through people, places, and stories.

Published four times a year, it required developing a visual language that balanced warmth and playful sophistication consistently across every issue, city, and shoot. Working cross-functionally with the editorial team and client, I built the photography guidelines and frameworks that ensured quality and brand consistency at scale, translating 25 Hours’ values into imagery guests could genuinely feel.

F R E U N D E
V O N
F R E U N D E N

At Freunde von Freunden, I led the development of a global visual framework that unified storytelling across editorial and branded content, defining photographic tone, composition, lighting, casting, and post-production approaches that any photographer, anywhere, could work within.

The challenge was balancing creative freedom with a clear, consistent visual language while honouring the local nuance and human intimacy that define the FvF brand. Working cross-functionally with photographers, designers, and editorial teams, I built scalable guidelines and production templates that enabled high-quality, on-brand content at scale, trusted by clients including Aesop and Mini.